Air pollution harms human health and the environment. A significant proportion of Europe’s population lives in areas, especially cities, where air quality standards are not met. According to several sources, one of the root causes of air pollution is the lack of awareness. This is where Airly steps in.
#AirlyBirds contest and almost 100 sensors implemented in Krakow
Krakow, a city with an area of 327 km2 and a population of 760,000, only has 6 official air quality stations. Airly’s founders determined that this is insufficient for reliable air quality monitoring, and the only way to be able to spot the pain points and its sources is to develop a dense network of sensors. Within a few weeks, Airly ran a social campaign called #KrakowOddycha (Krakow Breathes) with a contest: Krakow’s inhabitants could win a sensor, have it installed behind their windows and then see real-time metrics on the online platform.
The campaign successfully spread in local and national media and even gained the support of well-known people from Krakow, e.g. actor Marek Kondrat, singer and composer Zbigniew Wodecki, satirical group Formacja Chatelet, or the cook and food critic Robert Makłowicz.
As a result of the campaign, close to 100 sensors located throughout the city started gathering air quality data in real time, and sending it to the online platform at map.airly.eu (and the mobile app Airly)